Adwords can be confusing, even for the most seasoned business professional. We looked at what the gurus in the space have to say on the subject – WordStream, Hootsuite and Quora to put together this basic tutorial for you. A little insider knowledge can turn questions...
As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs (Unique Selling Propositions) and understanding your customers well, will...
The news often reports on incidents involving large corporations facing massive data breaches where the personal information of millions of consumers was potentially leaked. However, we don’t often hear reports about the hacking of small businesses, mainly...
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like...
In case you’ve been wondering (and many do), there’s a difference between a CV and a resume. In the 90 seconds it takes to read this article, you’ll learn about each of these important documents and when and where to use them. Definitions CV is the abbreviation...
Learn Why in 90 Seconds While this little article only takes 90 seconds to read, it may help you avoid common, and completely unnecessary, pitfalls that tend to trip people up when seeking a new career. As a former executive for several multi-national companies, and...
