News and Articles, Social Media
As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs (Unique Selling Propositions) and understanding your customers well, will...
News and Articles, Security
The news often reports on incidents involving large corporations facing massive data breaches where the personal information of millions of consumers was potentially leaked. However, we don’t often hear reports about the hacking of small businesses, mainly...
Branding, News and Articles
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like...
Employment, News and Articles
In case you’ve been wondering (and many do), there’s a difference between a CV and a resume. In the 90 seconds it takes to read this article, you’ll learn about each of these important documents and when and where to use them. Definitions CV is the abbreviation...
Employment, News and Articles
Learn Why in 90 Seconds While this little article only takes 90 seconds to read, it may help you avoid common, and completely unnecessary, pitfalls that tend to trip people up when seeking a new career. As a former executive for several multi-national companies, and...
News and Articles, Technology
Every once in a while, I stumble across a website that brings about a pause, and a “Wow, I love this!” Most often, what evokes that response is not so much a something as it is a nothing. Emptiness. The roots of Zen. For years, I have murmured about the compression...
