news and articles

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a business like...

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Digital is the New Black

We’ve prepared the top 10 tenets that today’s HR professionals need to know when navigating the digital world of work… …from the prerequisite of being mobile to online engagement and pulse surveys, project management tools accessible by all, ways to digitally share...

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Tenet #6: Mentoring On-Demand

Many companies are looking to mentoring as a way to boost performance. In fact, the structured act of personal advisement is on the uptick as one of the most effective methods to engage, model corporate culture, build expertise and pass along tribal knowledge. And, in...

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Tenet #8: People Analytics

Data and analytics has become the Holy Grail among conference titles and trade publications.   Whether in the form of genome sequencing or much smaller (the type found in tracking attrition rates for a department), the potential for uncovering valuable information has...

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Tenet #9: A Short Tutorial on SEO

Walking past storefront windows featuring beautifully attired mannequins and cleverly appointed displays is a favorite pastime for many, including me. Whether a small boutique, or Nordstrom’s floor to ceiling window dressings – I stop, look, and admittedly, crave. In...

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Checkout the Millennial Checklist

Did you know, according to the U.S. Census Bureau’s population estimates released a few months ago and reported by PEW, that Millennials have surpassed Baby Boomers as the nation’s largest living generation? Millennials (defined in 2015 as those between the ages of...

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In Pursuit of Pause

How Mindfulness can enhance Creativity & Innovation by Shannon Jordan, M.A. Mindfulness – What’s All the Hype About? The past several years have seen a proliferation of mindfulness references in both the popular media and academic research circles. The positive...

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Collaboration in 4 Inches

Collaboration in 4 Inches Apple recently announced the introduction of the 4 inch iPhone SE – evidently in response to consumers saying they wanted something smaller now that the iPhone “5s” has been out for a couple of years. The head scratcher is that the “5s”...

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Mentor Like a Meerkat

Mentor Like a Meerkat Taking Workplace Cues from Nature ~ Meerkats are those cute little critters that scurry about in an almost attention-deficit-hyper-active manner striking an upright posture when on the lookout for food or danger. What you may not know, however,...

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