We worked closely with the founders of this company to imagine, design and build the world’s first mobile friendly, social-media-styled platform. Through it, middle and high school students are linked with mentors and the companies that employ them. The purpose is a great one – to inspire and guide the discovery of careers in Science, Technology, Engineering, Arts and Mathematics (STEAM).
This multi-faceted project included competitive positioning research, innovation, branding, web development for integrated member communities and learning management systems, messaging, storytelling, SEO/analytics, social marketing and visual media production. Through ZBglobal’s project management oversight, this effort was brought in on time and to budget.